PPV Success

So how exactly do you become successful with pay-per-view programs?

The Secret to PPV Success

If you're a publisher, here's the secret: build your site around your traffic. In other words, you must start with existing traffic. You need to go to the Internet and look at areas and platforms that already have people who are interested in whatever product or service you're marketing. It really doesn't get any simpler than that.

Unfortunately, too many people have it the other way around; they really do. They have it completely opposite, and they think they need to build a website, and then get people excited about that. I hope you don't need me to remind you of how expensive that is.

Creating a perceived need is so much more expensive than identifying an existing need. That's how medical representatives make money, that's how pharmaceutical products get sold, and that's how any other kind of product gets sold. They start with an existing need. Sadly, too many online publishers reverse this process; they think that as long as they're excited about what they're offering, then this automatically translates to a huge army of people all over the world, who are also equally excited. Absolutely wrong.

So, what is the secret to PPV success? It really all boils down to that: build your site around existing traffic. Get the traffic first, get the community excited about the concept before you even put up your first link. This is how you get people motivated enough to click on your links.

How do you do this? Build expertise and credibility. Get in there, roll up your sleeves, and rub shoulders with your potential audience. Become an expert. Share valuable content, share material that adds value to people's lives; that's how you do it. To simply think that you just need to employ some sort of gimmick, and somehow, someway, all of this amazing traffic would appear, is laughable. Maybe it worked when Google just got launched, in the late ‘90s, but it definitely doesn't work now.

The rules have changed. In fact, search engines are now powered by artificial intelligence; the old tricks no longer work. So, you need to focus on what you should have been focusing on in the first place. Focus on people, understand what they need, listen to them, come up with an experience that speaks to their reality. If you're able to do this, then you would be able to deliver solid value to their lives. And let me tell you, people are always asking, “what's in it for me?” Use that reality to your advantage. Since they're always looking to benefit themselves, give them the right content and they will come back to you over and over again.

That's how you play the game, to win, and that's how you will make money with PPV. Insisting on doing it otherwise, is really just a one-way ticket to bankruptcy. Really! Everything flows from this: great, eyeball-grabbing banners, and customizing your content to convert your traffic. These go hand-in-hand, so do yourself a big favor and tap into the amazing success you could be getting with PPV programs, like Paid to Promote.